Collie brand, website and 3d illustration

I had the pleasure of working with the lovely people from Collie on new branding, illustration and marketing website concepts.

Collie is an app that helps you prepare, run, and recap your engineering meetings — all in one place.

We kept the logo clean and simple, a trustworthy shield hinting at the kind of tag Collie might wear on his collar, with accompanying word mark.

We used 3d illustration and autumnal tones with the aim of creating a peaceful calming feel for the brand focused around a dog mascot.

Collie appears in various positions and scenarios, from meditation to online meetings. These are used throughout the app and marketing site to highlight particular areas or actions the user can take.

We iterated through different sketches, character designs and colour palettes, settling on a simplified version in the end.