Oli Lisher freelance website / graphic designer & illustrator based in the UK

Club Candy

Branding,
Logo design,
Iconography

Club Candy asked me to create the identity for their new premium golf accessories company centred around customisation and self-expression. The brief was to develop a visual language that felt modern, playful, and design-led, balancing premium craftsmanship with a rebellious edge while appealing to golfers who want to add personality and individuality to their equipment.

It was so much fun working in this ‘golf punk’ style, mixing bright and colourful elements that hint at candy matched alongside big typography and hints of punk attitude, from skulls and bombs to cheeky slogans like ‘Par is boring’ and ‘Country club dropout’.

Club Candy 'Life's too short for par' poster

Fold v2

3d Illustration

Working with Fold during their recent rebrand, I created a new 3d illustration style to be used throughout their app, website and marketing. I'd already been luckily to be working with Fold when their brand style was a little more playful.

This new approach represents Fold's move into a more serious position in the banking and financial sector. As such, we moved away from the more playful look we'd previously had to a more reliable, secure feeling hyper realistic style. Using real world materials such as glass and plastic, while still hinting at their more light hearted history. Shout-out to the brilliant creative direction from Rachel Mersky.

FitterPal

Branding,
Web design,
3d Illustration

Working with FitterPal, I created branding, web design and 3D illustrations for their new job management app. The process began with making a 3D character to act as the cornerstone of the brand.

The character leads viewers through the marketing site with engaging, relatable scenes, creating a memorable presence that will hopefully leave a lasting impression.

Fold

Web design,
3d Illustration

I worked with Fold app to integrate 3d illustration into their brand, marketing and app. Starting with the release of their bitcoin buying experience, where we introduced a 3d robot mascot and collection of imaginative machines to simplify complex concepts in a simple, but hopefully fun way.

Since then, we have expanded the visual identity by introducing new characters, scenes, elements, and icons with more to come.

Demuxed

Web design,
Illustration

For the 9th year running I worked again with the amazing people at Demuxed on the 2024 version of their conference site.

We reuse the same look and feel over a two year cycle, updating main accent colours, illustration and the conference details to get full mileage from the design. Read more about my work with Demuxed over the years.

Visit site

Collie

Branding,
Web design,
Illustration

I had the pleasure of working with Collie on new branding, illustration and marketing website concepts.

Collie is an app that helps you prepare, run, and recap your engineering meetings — all in one place. We aimed to create a peaceful and calming feel for the brand, centered around a dog mascot, by blending 3D illustration with autumnal tones.

Gotta Go Fast

Web design,
3d,
Branding,
Illustration

I worked with Gotta Go Fast on new branding, illustration, 3d character and marketing website design. GGF help find senior software engineers for companies who need to move fast.

We created a 3d turtle character and vehicles to 'go fast'. From skateboard to motorbike to flying car, as a representation of the needs of startups and how they can grow.

Insided

Branding,
Web design,
Illustration

I had the pleasure of working with Insided on various ideas for re-branding, illustration and their marketing website. Insided help companies curate and manage communities via their unique platform.

We explored multiple directions with the aim of modernising, adding some fun character to the brand, but keeping within some of the existing design system.

Leaptree

Branding,
Web design,
Illustration

I worked with Dublin based Leaptree on new branding, character design and illustration. Leaptree create cloud based software used alongside Salesforce to streamline and optimise various aspects of their users work-flow.

They wanted the re-brand to have a clean and modern enterprise feel, but use an illustrated Lemur character to add a bit of fun and make a memorable experience. We created ‘Larry’ to be the Leaptree data scientist Lemur, allowing us to use simple visual metaphors to get across some of the high-level ideas behind Leaptree’s products and services.

Kehittamo

Web design,
Illustration

I worked with Finnish WordPress design and development agency Kehittamo on their new marketing website.

Kehittamo wanted to use illustration as visual metaphor for the various services they provide to their clients. The look and feel had to be futuristic, yet human, to represent the best aspects of Kehittamo.

Visit site

Biscuit TV

Branding,
Web design,
Illustration

Last year I worked again with one of my favourite clients on a new gaming project.

Biscuit is a platform to play, create and share party games on your TV. Users can host a game and have friends play along on their phones.

As well as logo and web design, I came up with various different types of biscuit character and other snacks, like cookie, macaroon and waffle.

Heroic Labs v2

Web design,
Illustration,
Animation

I've had the pleasure of working with Heroic Labs for around 6 years across multiple projects and iterations of their marketing website.

This is the third full redesign we've collaborated on (version 1 from their Y-Combinator startup days further down this page), I feel very lucky to have played a small part in their growth and continued success over the years.

This version of the site focuses more on their main cloud gaming and analytics products, using illustration and animation to highlight the main uses their customers have for Heroic's services.

Visit site

Family 5

Branding
Web design
Illustration

I worked with the very nice people at Family5 to design a new app that helps parents to spend more quality time with their kids.

The app is full of suggestions and activities that encourage family time in short regular bursts.

I created branding, illustration, iconography and marketing website design.

Mibex Software

Branding
Web design
Illustration
Print

Mibex is a Zurich based software development agency focused on creating solutions for Atlassian's development tools. I created their new branding and illustration packed marketing site.

The brief was to update the overall look and feel of the company, communicating that they are professional and technical, while also including a more friendly side of the company in the form of a 'helper robot'. Everything Mibex do is to aid the developer, so this visual metaphor made sense on multiple levels.

Interseller

Branding
Web design
Illustration

I worked with Interseller.io on new branding, illustration and marketing website.

The name Interseller is of course a nice pun on the word 'interstellar', combining their core business of lead sourcing, connecting with potential new business opportunities and the metaphor of exploring space, seeking out new planets etc.

I created a mascot in the form of a friendly space bear to be the lead explorer, making the otherwise admittedly slightly dry topic of lead generation more fun and memorable.

Humble Bundle

Web design
Illustration

I worked with the great people at Humble Bundle on new illustration and marketing page designs.

Humble Bundle provide games, books and software 'bundles', where you can save money and support charity at the same time.

I had great fun coming up with illustration, using the company branding colours of red, green and grey, to represent various types of games and well known gaming conventions. They feature on a new set of landing pages covering Humble's new publishing arm, charitable donations and partners.

Visit site

Timber

Branding
Web design
Illustration
Animation

I worked with New York based startup Timber, on new branding, marketing website, illustration and animation.

Timber make the traditionally difficult task of monitoring data logs easy, with their new interface that streamlines and modernises the whole process.

We used the idea of logs and data logging to create a visual style that injects a bit of fun into what could otherwise be a relatively dry subject matter, by running with the obvious link between the world of logging and Lumberjacks, and all things that go along with that visual metaphor.

Heroic Labs v1

Web design
Illustration

I worked with London based startup Heroic Labs on their new marketing website and supporting illustration.

Heroic Labs provide a backend platform for game developers to quickly build new games and easily add new features to existing games and apps.

I used the idea of scaffolding combined with the classic gaming convention of 'platforms', as a basis for the illustrations. This along with other visual metaphors, like gaming in the 'cloud' and multiple device types, are used to describe what Heroic do at a high-level.

The use of illustration and iconography along with a vibrant but limited colour palette creates a feeling of 'gaming fun' as well as being informative.

Dextro

Web design
Illustration

I worked with New York based Dextro on their new marketing website and illustration.

Dextro are a 'computer vision' company, their technology analyses video to determine it's content. They make videos discoverable, searchable, and curatable using machine learning.

I used a combination of photography, illustration and proposed the use of video in the final design, in order to fully describe the different features Dextro has to offer.

I created a number of iterations to decide on the best route for the hero area on the home page. Finally arriving at the idea of using video overlaid with graphics that describe the content within.

Korrall

Branding
Web design
Illustration

I worked with Cambridge based marketing analytics experts Korrall, on new branding, dashboard UI and marketing website design.

Korrall wanted to take a fun and friendly approach to their company persona, but most importantly their overall look and feel needed to be easily understandable and simplistic.

The process started when I created a colourful set of icons that influenced the whole design process and led onto how data is displayed on the dashboard.

The marketing site reflects this, using simple yet brightly coloured sections alongside photography and custom iconography. It should be live very soon.

Vistar

Illustration
Web design

I worked with New York based Vistar Media to design a new marketing website, update their branding and create a custom illustration style.

Vistar are an advertising platform that enables their clients to target customers in specific locations on mobile devices, digital screens and traditional billboards.

Meteor

Branding
Web design
Illustration

I worked with San Francisco based JavaScript platform Meteor JS on new branding and marketing website. The brief was to combine an 'outer space' theme with a more professional and established look than they had previously.

We decided on a bold colour scheme of red and black, and added a fun 'space exploration' feel with custom iconography and subtle fractal patterns used throughout the brand and website.

It was amazing to see the Meteor branding being used literally all over the world in 112 different cities during the recent worldwide Meteor Day.

Chart Mogul

Web design
Illustration

I worked with Berlin based Chart Mogul to create their branding, illustration style and web site. We themed the whole design around the visual metaphor of an 'analytics machine' being operated by a monster mogul and his colleagues.

Geckoboard

Web design
Illustration
front-end

I had the pleasure of working with the very nice people at Geckoboard to update their company branding and design a new responsive marketing website.

The brief was to marry photography of Geckoboard dashboards being used in various situations, with a simple and clean graphic approach.

I really enjoyed creating unique illustrations and iconography to help users understand the various aspects of what Geckoboard does and how it works.

Love & Hate infographic

Illustration

Working with New York based Articulate, I designed an illustrated infographic to display the results of a recent survey into what their users love and hate about online e-learning.

I created a number of unique icons to highlight various statistics throughout the infographic. I wanted to create something visually striking and different from what you might normally expect from an inforgraphic. I think restricting the use of colour, using only black, white and blue helps to achieve this, and it ended up being a style I am very proud of

View the full infographic

TriggerMail

Web design
Illustration

I worked with New York based TriggerMail on their new marketing site.

The idea behind the site was to use illustration to explain the relatively complex subject of triggered email for e-commerce websites.

I used a bright colour palette, mixed with illustrations to get across the company ethos - that they are highly technical, yet approachable offering an easy to use service.

Page Puppet

Web design
Illustration

Working with Chicago based Page Puppet, I designed a new user interface for their CMS and marketing website.

The brief was to create something visually striking, yet simple to understand. I came up with illustrations based on their tag line of "The most design friendly CMS on the planet" as a starting point to be able to create a visual theme that the company could use moving forward.

I kept the design of the user interface clean and simple, as the CMS can expand to contain a large number of different modules. The final site should be live very soon.

Chichester Design

Web design
Illustration

While working for Chichester Design I was asked to come up with a totally new design for the company website and portfolio.

After much discussion and team work we came up with a plan of action and content strategy. I created illustrations and designed the visual look and feel for their new site.

The futureal bundle

Web design
Illustration

San Francisco based Coderwall released a limited time Futureal Bundle for developers to get hold of 3 great learning resources and donate to Women in Tech at the same time.

The brief was for me to create a retro or 'futureal' style site. I really enjoyed creating unique vintage style line illustrations for this project.

Pitchbox

Branding
Web design
HTML & CSS

Working with San Francisco based startup Pitchbox, I designed new branding, a web app and responsive website.

The design went through several stages and iterations to find the tone and feel that Pitchbox were looking for. As well as the final chosen design, I have shown some of my favourite unused options here.