Speaking at Demuxed 2025 in London

Photos by Corinne Cumming

Demuxed is the conference for video developers, usually held in San Francisco. This year it made its first-ever stop overseas, in London on 29–30 October.

I’ve had the privilege of working with the Demuxed team for a decade now on their branding, website, swag and many other design details we’ve needed along the way.

For the 2025 design we continued the theme from last year, retro operating system interface alongside pixel art, switching from San Francisco to London landmarks.

This year was particularly special for me, not only did I finally get to attend in person, but I was also invited to give a short talk alongside founder Matt McClure, about the design process behind the last 10 years.

Public speaking isn’t something I naturally enjoy, but having the chance to speak at such an amazing event, at the British Film Institute on London’s South Bank was a bucket-list opportunity.

The event, the people, and the atmosphere were all incredible. Seeing such a passionate and talented community come together was genuinely inspiring.

Thanks so much to Matthew McClure and Phil Cluff for including me, the team behind the scenes who were incredibly kind and everyone I had the pleasure of speaking with.